SB19’s recent Fast Zone event was nothing short of phenomenal. From heart-stopping performances to intricate fashion designs, and heavenly vocals from the performers, the night was a magical one for many A’TIN. What you may not have realized, however, was the inclusion of an interlude that saw the performance of none other than Coach Jay.
For those who are not in the know, Coach Jay is the longtime choreographer and creative mind that is right hand behind many of SB19’s iconic moves, and he’s the same guy who stepped up to hype the arena while the boys took a short backstage breather. Fans loved the energy and the moment immediately became one of the night’s best surprises.
Coach Jay, whose full name is Jay Joseph Roncesvalles, is a choreographer, creative director, performer and occasional hype MC who has worked closely with SB19 for years. He was first known from XB Gensan. He is widely credited with shaping the group’s dance routines and stage choreography for hits like “GENTO” and “DAM”. Filipino media have profiled him as the creative force behind SB19’s choreography, and his Instagram bio lists his professional affiliations and dance crews.
Coach Jay isn’t just a teacher. He helps translate SB19’s music into motion. That means he choreographs their routines, coaches the members in rehearsal, and helps design how a song will look onstage. His input shapes the visuals that A’TIN know and love. Because of this, when he takes the mic or steps onto the stage, fans pay attention — he’s part of the SB19 family and a natural extension of the show.
A passionate choreographer needs an equally passionate crew
Just as Coach Jay is the choreographer of SB19, he would also be affiliated with an equally amazing dance troupe named W3. They’re a talented dance crew closely connected to Coach Jay W3 isn’t just any group of backup dancers. They’re part of Coach Jay’s creative family under J2X, his own performance and choreography brand.
Together, they’ve helped shape SB19’s dynamic stage presence, from sleek, powerful movements to the kind of synchronized energy that makes every concert unforgettable. That partnership is a common practice as choreographers often bring their teams onstage to help execute complex routines and to share the moment with fans.
Coach Jay’s Fast Zone moment
Screengrabbed from fancam of Wow Grabe!! On YouTube
There were instances wherein SB19 had to hop onstage to perform and that would take a toll on anyone. This is when Coach Jay would play his part as the group’s longtime friend and choreographer as he would step in with W3 and perform a high-energy rap/hype interlude that kept the crowd roaring and bridged the group’s sets and solo showcases. His performance served as a breather for SB19 as they prepared for their performances while keeping the fans hyped and entertained.
Fans captured the moment in multiple fancams and called it a highlight. He was no guest act but a part of the performance that was meant to keep the momentum going for the boys who had to take a short rest. Little did anyone know that this choreographer would have his own bars he could definitely spit as his fire was clear from the get-go. Coach Jay’s performance would be praised by A’TIN in attendance for his smooth yet passionate delivery and high-energy as if he has done this for years.
Closing thoughts
Coach Jay’s presence is a reminder to new A’TIN members that behind SB19 is a wonderful team of talented individuals. It is a team effort; one where everyone has their own specialties and things they bring to the table. Just as SB19 is at the frontlines, Coach Jay and W3 are the support group who wow the fans with their high-octane performances, matching the boy’s energies every step of the way.
When Coach Jay or W3 step out, it’s a taste of the behind-the-scenes craft that makes SB19’s performances feel tight and cinematic. It also shows how the fandom’s appreciation stretches beyond just the five members to everyone who helps make the show happen. Together, SB19, Coach Jay, and W3 all create the magical experience that all A’TIN get to witness together and the results are simply inspiring.
While we’re at it, let’s watch this episode of DAM: The Making, where Kuya Jay explains how he came up with DAM dance steps.
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