In every SB19 performance, whenever they step onto the stage, all of their movements are precise, impactful, and have been planed out. Behind those synchronized moves is a creative process that blends discipline, artistry, and teamwork.
The trio of Coach Jay Roncesvalles, Stell Ajero, and Josh Cullen work hand in hand to transform songs into stories told through dance. Together, they turn raw emotion into choreography that defines P-pop’s visual standard.
Introducing the performance masters: Coach Jay, Stell, and Josh
Coach Jay is SB19’s long-time choreographer and performance mentor. Known for his balance of technique and storytelling, he helps shape each choreography so that it highlights both musicality and message. He’s often the first to conceptualize routines that set the foundation for what fans eventually see on stage. We have an article dedicated entirely to Coach Jay which you can read here.
Stell, on the other hand, plays a major role in translating those concepts into dynamic motion. His creativity shines in routines like “WHAT?” and “GENTO,” where he combines fluid transitions with expressive gestures that mirror the song’s emotions. As the group’s main choreographer, Stell ensures that every detail, from arm angles to footwork, matches the narrative of the track.
Josh brings performance awareness and showmanship into the process. His focus on stage presence, spacing, and audience connection helps the group refine formations and transitions during live shows. This intricate balance of artistry and precision makes SB19’s dance routines not only impressive but emotionally engaging as their performances leave A’TIN on the edge of their feet.
From concept to choreo: Inside SB19’s studio process
Behind every SB19 choreography is a cycle of brainstorming, trial, and refinement. Creating a full SB19 routine isn’t just about inventing steps as it is a layered creative process that blends storytelling with discipline.
Concept and emotion: The group begins by discussing the theme and feeling behind the song. For example, “GENTO” revolves around grit and transformation, which influenced its sharp, mining-inspired gestures.
Core movements: Coach Jay sketches the framework, laying down initial counts and positions.
Member collaboration: Stell and Josh experiment with how to merge these movements with vocals and group dynamics, adjusting sequences for breath control and synchronization.
Fine-tuning: Coach Jay evaluates the overall shape, correcting form and timing until the choreography feels fluid and meaningful.
Camera and stage adaptation: Once polished, the group tests how the dance reads under lighting and on camera, especially for music videos and concert stages.
This hands-on, collaborative approach is integral to every successful performance and is what keeps SB19’s choreographies consistently fresh and deeply personal.
The iconic routines, “WHAT?” and “GENTO,” that steal the show
The “WHAT?” choreography is a testament to Stell’s direction and the group’s raw energy. The sharp angles and explosive transitions reflect defiance and individuality: themes central to the song.
SB19 later released an official choreography version led by Stell, which quickly became a reference point for aspiring dancers. His solo choreography is a testament to the sheer talent on hand within the team as he takes center stage.
Then came “GENTO,” a routine that took social media by storm. Built around strong poses and synchronized mining gestures, it became a TikTok phenomenon and a symbol of SB19’s global impact.
Beyond the viral hook, the dance mirrors the lyrics’ message of self-improvement and resilience. The performance is a reminder that the group’s choreography is always a combination of movement and storytelling in motion.
What makes SB19’s choreography stand out is how collaborative the entire process is. Rather than relying on a single choreographer’s vision, the group collectively refines every performance. Stell leads with technical expertise, Josh ensures the stage impact feels natural, and Coach Jay ties everything together with professional precision.
The results are performances that balance artistic expression and accessibility. Every member’s individuality shines, but the choreography still feels unified which is something few groups achieve so consistently. With SB19, however, it is their norm and a norm that other groups aspire to achieve.
While the group’s work ethic is undeniable, what makes SB19’s choreography special is their connection to each other. Their behind-the-scenes clips show moments of laughter, trial, and support that reflect the bond within the team. They challenge one another to improve while still making the process fun and fulfilling.
These lighter rehearsal moments often surface on TikTok and YouTube Shorts, where A’TIN get to see how natural their synergy truly is. It’s that blend of hard work and joy that makes their performances feel alive. Every beat, every movement, every smile reflects the brotherhood behind SB19. Plus, it gives us an inside look at how much fun they have with every project that they create.
Closing thoughts
Once SB19’s performances hit the internet, fans become part of the movement. Dance challenges, cover groups, and tutorials have become part of the P-pop community’s creative expression.
By learning and sharing these moves, A’TIN don’t just copy these trending dance steps but are celebrating the Mahalima’s artistry behind them. Each fan version pays homage to Coach Jay’s choreography, Stell’s creativity, and Josh’s performance instincts. Together, they keep the energy alive long after the lights go down.
Here’s SB19’s Dance Practice for their song “DAM” to inspire you:
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